A scrolling LED sign signifies mass consumerism, while its text, possible words within the word ‘fundamentalists’ become nonsensical news headlines mirroringa sense of absurdity.

 

Double meanings, play on the urban slang word ‘fundies’, (underwear for two people, with four leg holes), mocking notions of ‘fundamentalist consumption’.

 

Fundies is a comment on contemporary urban culture through its interplay of text,semiotics, context and mixed meanings convoluted by a worrying growth in radicalism.